Latin Percussion
Passion. It is the force which drives all human beings to achieve, to strive and to make their dreams come true.The story of Latin Percussion is the passion of one man. A passion which drove him to create, innovate and unmistakably change the face of percussion forever. The influence of two prominent television drummers helped to widen Cohen’s focus from the dance hall to the recording studio. Cohen met Specs Powell, the drummer with the Ed Sullivan Show and staff musician for CBS. Cohen recalls Powell telling him “to get out of the Latin dance halls and into the studios where the real money was.” Cohen’s hard work and determination paid off in August of 1964. Cohen worked his last day for someone other than himself, and officially started Latin Percussion Cohen’s passion was now his own company.
Cohen’s passion and sincerity helped him win acceptance in what was then a tightly insular Latin community.Carlos “Patato” Valdez is a lifelong friend of the Cohen family, and was a frequent visitor to their household. “The King” Tito Puente, another friend and endorser, recalls Cohen trying to learn the mambo at the Palladium.Cohen’s commitment from the beginning has been combining authenticity of sound with strong modern design. Today Latin Percussion instruments are played by professional musicians and people from all walks of life. Cohen himself still travels to clubs around the world, taking photographs and talking to musicians, gathering feedback from those who use LP instruments.
For more information, please visit http://www.latinpercussion.com